Jagran Film Festival (JFF) is an initiative by the Jagran Prakashan Group towards creating a culture of cinema appreciation and an honest and sincere attempt create a platform that connects great content with audiences across the country. Last year, with over 18 towns, 400+ screenings, 18 cinema appreciation workshops, the festival directly touched over an audience of over 55,000 people, and the media coverage of Jagran puts the reach of JFF well beyond 50 mn people across India.